Marshall Amplification has sold a majority stake to HongShan Capital Group (HSG) in a deal worth €1.1 billion ($1.16 billion). Announced on January 24, 2025, the sale marks a major shift for the legendary British amplifier brand. Marshall has shaped the sound of rock and roll for over 60 years.
Marshall’s legacy moves forward
Founded in 1962 by Jim Marshall, the company became essential to rock music with its powerful and distinct amplifier sound. Artists like Jimi Hendrix, Slash, and Eric Clapton used Marshall amps to create their iconic tones. This sale will allow the brand to expand while maintaining its historic reputation.
Despite the acquisition, the Marshall family still owns over 20% of the company, keeping them involved in key decisions. HSG has confirmed that it will work closely with the family and leadership team. The company has promised to protect Marshall’s legacy while helping it grow worldwide.
Jeremy de Maillard, CEO of Marshall Group, addressed concerns about the sale in a recent statement. “With HSG and the Marshall family, we have the perfect conditions to build on our legacy and unlock full potential.”
What this means for Marshall
HSG’s investment is its largest in Europe to date, showing strong confidence in Marshall’s brand and future success. The company will collaborate with Marshall’s leadership to expand its reach and strengthen global distribution. There are also plans to grow the brand in new product categories.
Marshall has already moved beyond amplifiers, entering the headphone, speaker, and music streaming markets in recent years. This partnership is expected to accelerate that growth while keeping amplifiers at the core of the brand. Many musicians are eager to see how this will impact Marshall’s product development.
One key question is whether Marshall amps will change under HSG’s ownership. The company has reassured fans that its legendary sound and craftsmanship will remain the same. Any new innovations will aim to improve performance while respecting Marshall’s classic identity.
Looking ahead
Marshall’s deep musical heritage will continue to be central to its future strategy under HSG’s ownership. Amplifiers will remain a core focus, with resources dedicated to further innovation and product enhancements. There are also plans to explore new audio technologies and digital expansion.
Whether this means cutting-edge amplifier features or greater global availability, Marshall’s future will be closely watched. The company has committed to honoring its legacy while pushing the boundaries of audio technology. Fans and musicians will be watching closely to see what happens next.
For more details, visit Marshall’s official website
